Homepage finance company
Winner design of saimenart

Homepage finance company

For the amount of 455€ will be 58 Design Suggestions from 14 designers handed in.

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This short briefing was written by a client:

target-audience
We manage a hedge fund which emerged out of a spin-off of a family office. We are a boutique, focusing on exclusive, high quality niche products which deliver our clients, independent of the development of global financial markets, attractive risk-adjusted returns. We consist of a small but fine team (7-10 employees) of highly qualified, exceptional and highly motivated people.

Clients that should be appealed are large institutional investors (such as banks and pension funds) and high net worth individuals.
Description
3. Task
a. Mission
The web page represents a provider of high quality financial products, a hedge fund. The web page serves mediating information of the company and its products.
b. Design
The design should present a simple, elegant tonality with liveliness, but classy understatement (an example for this kind of style would be „Bang & Olufsen”). Attributes that should be reflected on the website as they represent the company are:
• Quality and safety,
• Honesty and transparency
• Innovation and dynamics
• Discipline and safety
• Growth and performance
c. Content of the web page
One-level navigation structure with four main categories.
In case it is helpful fort he designing the four main categories are currently: e:
• Company,
• Approach,
• Products,
• Performance (access only with a login possible),
In addition the following categories should be always visible and clickable
• Contact Us
• Career
• Business Principles
• Disclaimer
• Account (with the personal info of the registration)
The main site should have a field to enter an email address to receive a monthly update.

4. What we are looking for
The design should present a simple, elegant tonality with liveliness, but classy understatement (an example for this kind of style would be „Bang & Olufsen”). Attributes that should be reflected on the website as they represent the company are:
• Quality and safety,
• Honesty and transparency
• Innovation and dynamics
• Discipline and safety
• Growth and performance

5. Logo
The attached logo should be included and its design style should be inherited in the website.

6. Colors
Please use the colors from the business cards attached (black, white and red). Ideas for additional colors are welcome. The colors of the business cards should not be changed.

7. Syste..

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