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This short briefing was written by a client:

target-audience

We are looking for a logo for our small blankbau group, that consists of a contracting firm, a building elements supplier, an engineering office, and a real estate agent. That is why the word 'Gruppe' needs to be part of the logo.

We address private customers as well as enterprises, and there will always be a connection to the topic 'building industry'. We are known for craftsmanship but also design plays an important role (in the houses and apartments we build as well as building elements we sell such as doors and windows).

Description

The new logo should consist of an icon and the word blankbau. blankbau should be placed to the right or below the icon. The icon should be strong enough to be recognized without the name blankbau (once we're famous).

The logo should reflect solidity and trust. Symbols attached to the building industry may be used but should never limit our scope. We definitely appreciate if the logo transported a youthful, creative, and contemporary spirit next to a rather masculine, conservative basic note.

Colorwise we are bound to the blue spectrum. The usage of the logo will span from business letters to prints on our company cars.