The Language Game

This short briefing was written by a client:

target-audience

A PROFESSIONAL and FUN Language learning board game soon available in all major languages. Suitable for all age groups at all levels. Private and company in-house professional language trainers and school / university language teachers use it raining use it to get people to learn the language by communicating with each other no matter their ability level.

Description

The game is about learning by doing. It INVOLVES players, it IMMERSES players in the language, and it INSPIRES them to go from knowing to doing.
The Language Game is played with multiple players (max. 4) and one trainer. Players learn by trail and error optimised by the feedback of others and the trainer. It is a professional, friendly, easy, fun and sustainable way of learning a language. Players learn from and with each other. They immerse in the language and learn it by communicating. The game stimulates playing with language and helping each other learning. The Language Game is available for different languages and will be continuously extended, thus there should be no focus on certain nationalities. Additional functional and emotional keywords are: Evolving language training, involve+immerse+inspire, high quality, professional, fun, playful, learning, innovative, together, effortless, language.