Logo for our new store

This short briefing was written by a client:

target-audience

We are opening a new store for fabrics (for sewing) and presents (for people who can not sew). In addition to the fabrics we will have some upscaled merchandise articles for children, but just a few one.
For the bright, friendly store with white racks, wooden floor and children play lounge we search for a nice, plain but memorable logo with a distinctive design.
The logo MUST contain ´Tante Thea` and SHOULD contain ´Stoffe & Geschenke´ or ´Nähen & Schenken` to get the connection to our sales mix.

The logo should be well-structured (each element should be well recognizable for himself) but fit togehter to a closed unit.

Represented values: creative, modern, young, happy, fresh, DIY

Our target audience is female, under 45 years and has kids or a lot of female friends with kids.

The logo can be playful but not cheap or childish. Used colours should be friendly, discreet up to bold but not screaming.

Please find some visualized explanation of our wants and not wants in the attached pdf.

Description

The logo will be the base for further projects but at the moment only the logo is required.