Winner design of artemon91

Brand for Customshop Guitars

For the amount of 175€ will be 198 Design Suggestions from 31 designers handed in.

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Tobias Ahlke

artemon91 geht auf die Änderungswünsche des Kunden ein, allerdings hapert es manchmal an Verständigungsproblemen. Eine Änderung war für artemon91 leider nicht umsetzbar.

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This short briefing was written by a client:

target-audience: We are a customshop for high quality handmade guitars. We build individual Classic, Western and Electric-Guitars.
Our target customers are between 20 and 60 years of age and searching for high quality, individual instruments.
Our philosophie is to combine tradition and innovation and to build instruments with an ageless design.
Description: We need the word "Essence" as word mark. It will appear on every company document as well on the headstock of our custom guitars. The logo should fullfill the following needs:
- high recall value
- good legibility
- no fine lines (the logo will be used as decal, mother of pearl inlay or has to be painted on the guitar)
- must be unicolored (has to work with different Colors, e.g. black guitar/white logo, yellow guitar/red logo, white guitar/chrome logo, etc.
- please do not use any musical symbols like clefs or notes, etc.