cameraflights

This short briefing was written by a client:

target-audience

We are looking for a logo for our new company cameraflights. cameraflights offers aereal photo and and areal video production.

Our shots are taken with special drones or octocopters equipped with professional cameras.
Drones are controlled remotely by operators. Maximum flying altitude is about 300 metres which allows interesting views and perspectives. So far those pictures could only be taken by helicopters at a very high price.


Who is the target group ?

Videos are used for presentation purposes on corporate movies shown on the internet or during trade shows. The presentation of a corporations premises, production halls, office buildings can be very impressive from an aereal view.

cameraflight is producing these pictures and movies. Customers are mainly production companies or advertising and event agencies who are heading the projects. Occasionally we would also work directly with the corporate customer.

Another target group ist the real estate business where objects are presented from above and deliver a good impression. ALso wealthy property owners who a looking for pictures from above belong to this target group.

We also aim at construction companies who need areal pictures for inspection of new buildings and for documentation purposes.

Description

Logo should immediately communicate what we are doing.

Our topics are: Height, Multicopter, perspective, Fil, Movie, Panorama

Logo should transport: Technical competence
(We fly the camera to your target), cerativity, and the fascination of areal shorts. Maybe a rotor could be part of the logo

Colours:


WE thought of something orange for cameraflights and the logo ( like the cover of our multicopters, see www.height-tech.com) or as the Lufthansa color.


Important: name and logo will be on a sky-blue background, see attachment) for the start, but this could be changed later.

The slogan ( Foto & Video - Aufnahmen aus der Luft) should have another colour ( white could fit for the website, but on a white background like on stationary or business cards, it could be different)

Fonts:

Clear, modern font which pleases customers from the advertising business or technology, but not too futuristic.

Logo and slogan should be prepared to be enhanced for adverts in high quality

Looking forward to receiving your drafts