The Importance of Typography

What is one seemingly small detail that can make an otherwise good design bad? Unattractive typography. Even the most beautiful typography tends to go unnoticed, only appreciated by artists or other graphic designers, but nearly everyone notices a less than aesthetically appealing type-ace. Don’t just take my word for it though, check out the blog Crimes Against Typography. This blog features examples of absolutely heinous typography from around the world that would make any graphic designer cringe.

Remember the film Avatar? It was renowned for it’s incredible graphic-design, yet still managed to irritate graphic designers and audiences alike with poorly-designed, cryptic subtitles.

Good typography should compliment your logo and capture your audience. Check out these beautifully done examples of typography that do just that:

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Pretty impressive, right? Here are some sites offering some very nicely designed fonts for free:

www.miss-design.com/category/freefonts
http://blog.templatemonster.com/2010/11/30/25-free-movie-fonts/
http://www.dafont.com/
http://www.fontcraft.com/fontcraft/#axzz1HWjjtLR9
www.addictivefonts.com/script/handwritten/free-handwritten-fonts

Additionally, here are some great sites explaining the basic fundamentals of typography and how to choose a suitable typface:

http://www.noupe.com/design/a-crash-course-in-typography-the-basics-of-type.html
http://www.smashingmagazine.com/2011/03/24/how-to-choose-a-typeface/

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