Logo for Coaching Company

This short briefing was written by a client:

target-audience

We are Personal Coaches / Life Coaches. Conceptually we work with the ideas of Ken Wilber and associates. That means we work on integrating body, mind, feelings and spirit.
The design aims at executives in key positions, people who are leaders and decision makers.

Description

Our name partnerwerk has been branded since about 10 years now. So has the old logo. We need a freshup without abandoning the recognition as a known brand. The extension of the work into the field of integral coaching should be visible in the image.

The name partnerwerk has different meanings: to work as a couple, working for couples, being partners for our clients, being a place of creativity. the name part "werk" comes from workshop, my former profession as a creative furniture maker with love for sharp tools is in it, too.

Some ideas for the logo: partnership, continuity, reliability, evolution, inside + outside, self + others, completion, serenity, contentment. Autonomy -> dialogue -> oneness.

The logo has to be usable (means looking good :-) ) in print and on the web. Please look at the files for some older ideas.