terracust logodesign

This short briefing was written by a client:

target-audience

terracust is an innovative company with a focus on customer communication.

Its main product is a app software for mobile devices that enables companies to inform their customer in specific target groups and on their demand to increase sales in local stores.

The use of modern technologies allows the companies to obtain extensive information on the buying behavior of customers, thereby optimizing large portions of customer communication and developing structures for automated customer information. Marketing measure and analysis are done in complete anonymity of the customers.

Customers of terracust are primarily chain stores as well as larger companies from the service sector. The software is used by companies with strong footfall.

terracust does not appear to end customers. The software is published under the name and logo of the business customers.

Description

terracust is a merger of the words "terra", the earth and the abbreviated word "cust" for customer.

The logo should be suitable to all the terracust media, online and print.

Due to the focus on business customers a more sophisticated design is desired with a focus on exclusivity.
The style should continue to mediate between classicism and modernity, rather straightforward.

With regard to the color design, there are no provisions, so far the final logo can be used within in all media.