Logo for chain for permanent hair removal

This short briefing was written by a client:

target-audience

We want to found a chain (name: Glattt) which specializes in permanent hair removal.

More and more people in Germany spend money for hair removal by experts. There are methods which have to be repeated regularly (like waxing) and there are permanent methods that stop the hair growing altogether after about eight treatments (in our case with IPL technology).

Our target groups are men and women between 18 and 45 years and average income.

Our brand should represent security, effectiveness and professionalism despite low prices.

Description

It is important to show professionalism in the logo. Therefore it shouldn’t be too playful or feminine as we also consider men our target group. Apart from that we are happy to be surprised by your creativity :)

We also look for a long term collaboration regarding our corporate design, advertising material and so on.