studypunk.com

This short briefing was written by a client:

target-audience

studypunk.com will be a new internet site where young students can ask other students for advice instead of asking their parents or a professional study advisor. They can ask for help to make a good decision where and what to study as well as to find other advice for students. A site where students help students. Target audience are prospective students worldwide, looking for a bachelor or masters program, i.e. age group 17 to 23 years.

Description

The logo should be (a bit) anarchistic, colorful, self-confident, self-determined, "we handle this ourselves". New, modern, different. But also: Serious and sincere enough so that the parents will accept the platform as a source for information for their kids.