Logo for trendy bicycle-parts manufacturer
design of 1Arts

Logo for trendy bicycle-parts manufacturer

With a prize money of 350€ the client received marcelsa 154 design proposals from 34 designers.

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This short briefing was written by a client:

target-audience
Manufacturing of high-quality bike parts like frames, hubs, rims.

- single speed
- fixie bikes
- (later on also parts for road bikes and cyclocross)

Target group: young, trendy customers between 18-35 years.
Description
We want a simple, trendy, urban, individual - ideally drawn logo.

The logo should be simple but still extraordinary.
We are aiming at young customers, so the logo should be young and should refer to the fixie scene.

The name "SwiftArt." MUST be written with a dot. Slogan: Tailormade

The logo must be suitable for everything, also for small parts such as hubs (size of the logo in this case: 20x28mm). It should be clearly reckognisable even on small parts.

The lines should not be too thin, so that we are able to plot the logo.
We want a colour that fits with any other colour (black/white also possible), because we will produce frames in different colours and the logo should be applied to each and every frame.

To get a visual impression of the Fixie scene, you can visit the following web page.

http://dosnoventa.tumblr.com/

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